Know all about the many benefits of Social Media Optimization (SMO) for your business!

Social Media Optimization (SMO), also known as search marketing optimization, is certainly a crucial part of online marketing today. In fact, both search engine optimization (SEO) and social media go hand in hand as they play major role in regard of online visibility and customer interaction. In today’s scenario, SMO proves out to be extremely effective in enhancing the organic search results of a website. It goes with saying that connecting with the audience on several of the online venues helps in broadening the reach of your business as well as it adds to the opportunities for people to link to your main business page. At the same time, with the help of social media optimization, it is easy to connect all the social media accounts in an interrelated, constantly branded network that directs the prospects to where you want them to head.

Benefits of SMO services:

•    Maintains web traffic which benefits the business.

•    Paves way to exceptional visitors and provides required information.

•    Promotes the website through various social channels.

•    Makes the audience as well as the customers more aware of product and brand.

•    Cost effective in every way.

•    Improves the ranking at various search engines.

•    Reaches to more audience.

SMO shows the way to increased traffic to your site which further leads to better search engine optimization. Here are rules we keep in mind while providing SMO service for a client’s website:

1.    Enhance the linkability: Updating the content on timely basis and keeping the website updated increases the linkability of a website as well as the content.

2.    Ease up the tagging process: The expert team works toward making the process of tagging pages easier, at the same time, keeping in mind that pages consist of a list of significant tags, recommended notes for a link, and that firstly the pages are tagged on well-liked social bookmarking sites.

3.    Provide with inbound links: These are used by Google and other search engines to find out the significance of the site, and hence they lead to establish good SEO.

4.    Increases the usage of the content: With SMO, content is easily moveable as that is presented to related sites which in turn help in the portability of the content and eventually the links are comeback to your site.

Today many companies provide SMO services for platforms like Facebook, Twitter, Digg, YouTube, Stumble Upon, Slideshare etc. They have expert services to lend in social network marketing, digital brand marketing, social bookmarking and other social media optimization, and are delivering the best to the clients and have formed lasting business relations with them.

SEO Tips And Tricks To Improve Your Website Ranking 2014!

Recently Google made big changes to its search engine algorithm. Because of these changes search engine became too complex for beginners so they must follow some best SEO tips and tricks that will boost their website ranking better in latest search engine. So here I will provide some best tips and tricks that will be relevant for 2014 and even beyond.

   
Tips to improve On-Page optimization:

1.    Interesting and descriptive to read
2.    Quality of the content
3.    Focusing keywords
4.    Use of heading
5.    Keyword in first paragraph
6.    Relative meta description
7.    Short and sweet title
8.    Image optimization

•    Interesting and descriptive to read: First grab the reader's attention. If you lose the reader in the first few paragraphs they will stop reading. So make sure what you’re writing unique content.

•    Quality of the content: It is very important that the content you write is your own. Copying some piece of text and making up as it is yours is known as ‘Plagiarism’.

•    Focusing keywords: Highlighting keywords and phrases with bold and italic fonts also helps, since search engines crawl your post for the most important text.

•    Use of Heading: When you’re writing an article you should break up your content in smaller sections or paragraphs to make it easier for people to read. These sections can be given heading, which is H1, H2, H3, H4, etc.

•    Keyword in First Paragraph: Use the Keyword in first paragraph so search Engines knows this is the content really explains about the Title.

•    Relative Meta Description: The page description should be explanatory, up to 150 characters and unique for each page.

•    Short and Sweet Title: Each of your pages should have its own unique title, which includes the main keyword of that page. And in length, it is better to keep it between 40 to 65 characters.

•    Image Optimization: One image can explain everything better then long story content so add an image and optimize image using proper Alt Tags.

Tips to improve Off-Page optimization:

1.    Use of Social Media
2.    Quality Link Building

•    Use of Social Media: Social media is a powerful source to deliver traffic to the website. With social media sites you begin to advertise market and build your online reputation within your niche.

•    Quality Link Building: Don't build your Link too much faster. Quantity of Back links does not matter, but Quality will Matter. So write good and interesting articles as then the Back link will flow automatically to your content.

Useful SEO tips for 2014:
1.    Find LSI keywords
2.    Use LSI keywords more

•    Find LSI Keyword: Find the Latent Semantic Indexing Keywords related to your keywords using different methods available in the internet.

•    Use LSI Keywords more: Mixes it up LSI keyword with keywords as keyword stuffing is the new idea. Use it in all important On-Page SEO factors.

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